Assessing the competitive strength of each business the company has diversified into B. Pinpoints what strategies are most appropriate for businesses positioned in the three top cells of the matrix but is less clear about the best strategies for businesses positioned in the bottom six cells Answer:a The most important strategy-making guidance that comes from drawing a 9-cell industry attractiveness-competitive strength matrix is A. B indicates which businesses are cash hogs and which are cash cows. A good marketing strategy will yield more consumers. The frequency with which strategic alliances and collaborative partnerships are used in each industry, the extent to which firms in the industry utilize outsourcing and whether the industries a company has diversified into have common key success factors Answer:c Assessments of the long-term attractiveness of each industry represented in a diversified company's lineup of businesses should be based on A.
The information submitted in my report will include. The ability to exploit opportunities for both cross-business and cross-country collaboration and strategic coordination C. Boston Consulting Group, Cash cow, Growth-share matrix 4255 Words 15 Pages not only provides coffee but also all day breakfast and comfort tasty food for our customers. Whether the competitive strategies in each business possess good strategic fit with the parent company's corporate strategy D. Following chart shows the projected market share by 2010 of different segment. Economic factor: Economic change is a major impact. Industry attractiveness indicates how hard or easy it will be for a company to compete in the market and earn profits.
The most noteworthy characteristic of industry environments is the variability. Rate each factor for each of your product or business unit. By 1920 it began building a complete line of jams, jellies, and preserves, leading to national distribution of in 1942. Disney do everything to make their park and content be perfect. Yair Prepare a weighted industry attractiveness assessment similar to Table 8. Journal of Marketing Management, 7 2 , 105-129.
Spreading corporate resources too thinly over too many different lines of business C. The nine-cell portfolio matrix is a widely used tool in business area or consulting to help companies screen large portfolio of strategic business units or for the evaluation of investment opportunities as part of product portfolio management. In which of the following instances is retrenching to a narrower diversification base not likely to be an attractive or advisable strategy for a diversified company? Chinese culture will be wedded to Mickey. Presentation document that contains 8 slides: 3 alternatives of colored graphic matrix, 2 slides with the nine boxes explained, 2 templates with and to be used with your own data-driven graphs and 1 template using a tab. This is very important given the different forces that exist within the environment the organisation operates. When all the information is collected you should include it to your existing matrix, by adding the arrows to the circles.
In the 20th century, since the blossoming of multi-activity enterprises, corporations have faced the challenge of managing its portfolio of business units effectively. Total scores allow comparing industry attractiveness for each business unit. Patty Mulder is an Dutch expert on Management Skills, Time Management, Personal Effectiveness and Business Communication. Determine which business unit has the greatest number of resource strengths, competencies and competitive capabilities and which one has the least Answer:b Using relative market share to assess a business's competitive strength is analytically superior to straight percentage measures of market share because relative market share A. Which strategic groups do you think are in the best positions? How is the golf equipment industry changing? The positions of each business in the nine-cell attractiveness-strength matrix should govern resource allocation Answer:b Which one of the following is not a reasonable option for deploying a diversified company's financial resources? In the 1970s, commissioned to develop a portfolio analysis matrix for screening its business units. An unweighted ranking doesn't discriminate between strong and weak industry driving forces and industry competitive forces C.
This means that the companies should invest into these business units just enough to keep them operating and collect all the cash generated by it. Strategic marketing: Betas, boxes, or basics. Use the information in Figures 3. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some. Step 5: Ranking Business Units and Setting a Priority for. Recent moves to divest weak or unattractive business units E. What is Walt Disney Company's corporate strategy? Smucker Company was founded in 1879 in Ohio.
When a diversified company has struggled to make certain businesses attractively profitable B. Which company is competitively stronger—Dell or Hewlett-Packard? By comparing the final scores for market attractiveness and competitive power with the maximum score, it is possible to determine their position on the matrix. Generates unusually high profits and returns on equity investment B. Those acquisitions appear to be paying off. Strategic Management: Concepts and Cases.
Greater potential for there to be too much diversity among the competitive strategies of the various business subsidiaries D. If one of these factors is missing, then the business will not produce desired results. The sum of all weights should equal to 1. The nine-cell industry attractiveness-competitive strength matrix is useful for helping decide which businesses should have high, average, and low priorities in allocating corporate resources. The company went public in 1959 and from there, began several different acquisitions of other food companies to diversify itself. A Bug's Life, Computer animation, Organizational structure 1901 Words 5 Pages answers required.
You have to prepare a list of all external factors. In other words, managers try to determine whether a business unit has a sustainable competitive advantage or at least temporary or not. Determining whether recently acquired businesses are acting to strengthen a company's resource base and competitive capabilities or whether they are causing its competitive and managerial resources to be stretched too thinly across its businesses sometimes newly-acquired businesses soak up a disproportionate share of management's time and put a strain on other company resources C. The tendency of corporate managers to place too much emphasis on investing in cash cows rather than promising cash hogs B. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor. The only business level strategy that could be possible is the differentiation. According to the American Marketing Association, marketing is the process wherein the people involved with the products and services plans and executes the concepts, prices, promotion, and distribution of the products and services in order to develop.